Rold Gold
Over the years, Rold Gold has gotten a reputation for being a “boring” snack.
We get that pretzels are basic, but maybe that’s not always a bad thing. Basic tasks are comforting, and we all do them in our own unique ways. So let’s show people that being basic is something to be celebrated!
To showcase how f*cking proud we are to be basic, we partnered with several brands to release limited edition and seasonal pretzel products for people to enjoy and embrace!
Partnerships & Socials
First, we’re going all out and making that pretzel smell and taste linger a little longer with Yankee Candles and Ben & Jerry’s Ice Cream!
And it doesn’t stop there! Our basic seasonal releases include Starbucks Pretzel Spice Lattes for the fall and our very own bag of Rold Gold costumes at Spirit Halloween!
Lastly, we’re keeping it classic with GAP and releasing a basic white T-shirt with a pretzel for that basic little twist! Then, we’re releasing our very own shade of Rold Gold Brown paint with Sherwin-Williams!
Our OOH placement showcases new flavors in stores and highlights other twisty ways to snack with our pretzels.
