Oreo
The more eventful you make your eating experience, the better. Whether it's peanut butter or milk, the best part about eating an Oreo is how you dress it up.
Oreo is partnering with Gucci for this year’s New York Fashion week to show how eventful eating your favorite cookie can be when you dress it up.
OOH
This partnership takes Oreo and puts it in spaces that it’s never been before making its pop culture presence rise.
Furthermore, this partnership puts Gucci’s brand in the hands of those who might otherwise not never hold it.
A new Oreo cookie available for limited time only that mimics the Gucci logo.
Activation
Finally, the big event is here. New York Fashion Week’s models are pushing boundaries by strutting Oreo’s black carpet in a cookie inspired Gucci ball gown.
Art Director: Anthony Gosling