Monster Jam
Monster Jam is attempting to broaden their audience. More than 1 in 4 (28%) American Gen Zers identify as LGBTQ+. Bridging the worlds of Monster Jam and drag performance, we’ll lean into the showmanship of both spaces.
Activation
In the new season of RuPaul’s Drag Race there will be an episode where the Queens will create looks inspired by iconic monster trucks. The drivers of those trucks will be guest judges on the episode to support the Queens and judge which look represents the truck’s aesthetic best.
OOH
Socials
Pride Parade
Monster Jam will loan out their trucks to Pride Parades across the country during Pride Month, letting queens ride in the parade in the biggest way yet.
Art Director: Kaya Rivera
CO CW: Olivia Elbert